Recently, ShipSigma Co-Founder and CEO, Chase Flashman, sat down to discuss the significance of a content marketing strategy and how to do it on a budget. What we do is important, people knowing what we do is imperative. As we've begun to develop from a start-up to a scale-up, marketing on a budget has been a top priority.
In recent years, content marketing has become an increasingly critical component of many companies' marketing strategies. A robust content marketing plan helps a business attract more attention and generate qualified leads. However, it can be an expensive endeavor, especially for startups or small businesses on a budget.
"Filming a webinar? Cut it into 15- to 60-second clips to launch throughout the month on social media channels. Transcribe it to turn into blog posts, infographics or white papers. Share your blog posts in an email newsletter. Time is money, so the more content you can get out of a singular exercise, the better ROI you are likely to see." - Chase Flashman