Recently, ShipSigma Co-Founder and President, Deyman Doolittle sat down to share his insights on the importance of focusing on "the why" in marketing instead of the what, especially when your budget limited.
In recent years, content marketing has become an increasingly critical component of many companies' marketing strategies. A robust content marketing plan helps a business attract more attention and generate qualified leads. However, it can be an expensive endeavor, especially for startups or small businesses on a budget.
"Potential customers don't want to know what you're selling; they want to know the "why" behind it. Creating content that focuses on why the product or service exists and why it would be important for someone to have or use will make your messaging break through the noise that is just brand awareness. While awareness messaging is necessary, content with a story is where the investment should be made." - Deyman Doolittle