June 10, 2022 •ShipSigma
ShipSigma Co-Founder and President, Deyman Doolittle, was quoted in Forbes providing valuable insight on how to ensure the launch of your new product is not exploited.
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Before rolling out new offerings, leaders should be sure that they've done due diligence to ensure that the product will be used in the way it was intended rather than be exploited for nefarious purposes. There are several steps leaders can take to do this, as outlined below by the experts of Forbes Business Council.
"Test. Test. Test. You should never launch anything without running it through the gamut. Run focus groups or surveys to make sure customer needs are being addressed. Launch small beta tests to get feedback on how the product or feature is being used. If it's digital, make sure to use detection and prevention tools beyond virus or malware protection. Finally, pay close attention as it rolls into the market." - Deyman Doolittle, ShipSigma
