ShipSigma Co-Founder and CEO, Chase Flashman, was recently quoted in Forbes detailing out ways to get started with data-driven marketing segmentation. Hint: Start with the team collecting the data.
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Data-driven market segmentation is key for business owners to gain insight into consumer behavior. It allows business owners to understand their consumers and their needs on a deeper level, giving marketers important information they need to personalize their engagement with a target audience. All of this contributes to an increase in revenue and higher brand recognition, a win-win for both consumers and the business.
"First thing's first: Prioritize the team behind the data. Make sure the data is being collected and managed by experts across multiple disciplines, including marketing, sales and customer service. This ensures the best story is being told. Once you know that story—the who (audience), the where (social, search, etc.) and the what (behaviors)—then you can shift focus to starting an effective conversation." - Chase Flashman